Why Are Brochures Important To Your Business?
For many new-age thinkers, brochures might as well be a relic of the past. With the rise of social media and digital marketing, brochures have kind of lost their lustre. But have they lost their importance? Have brochures stopped being successful at catching the attention of potential clients? If you believe the industry marketing experts, the answer is No.
Even though almost every company has a digital presence now, brochures are just as important for the branding process. In this age of information overload, a well-designed brochure keeps your brand in the direct sight of your potential customers.
Brochures are also an excellent way of introducing your brand to prospective customers. During networking events or professional meet-ups, you can simply extend brochures to tell the visitors all about your company and the products/services you offer.
Isn’t that far better than presenting your products on a laptop or mobile phone? Brochures are a great way to directly pitch the features of your product to an interested audience. Other than that, here are more reasons why brochures should be an integral part of your branding and marketing process:
Easy to Read – Brochures offer a simplified look at the overall business information. It is easier for the viewers to find the relevant information in the precise, bulleted format of a brochure. Readers can simply scan through the important points about your product and its features.
Consider it as a neat 3-page summary of an entire website dedicated to just your product(s). Readers always appreciate the information presented in a simple and concise manner.
Multi-Purpose – Yes, brochures serve different purposes. You can keep some in the lobby to keep the visitors engaged, and also use them to market your brand in a business seminar. During industry events, it is always a good idea to have some brochures handy to increase brand awareness among visitors.
Stay in sight – Since brochures are portable, you can easily carry them as you visit professional meetings and business presentations. This way your prospects will be able to learn more about your products even if you are not around. And consider this – since the prospects will have all the necessary information in hand, they will be able to make an informed decision about purchasing your product.
Best way to advertise – Typically, promotional brochures have 3 elements – product information, how it can benefit the users, and maybe a lucrative bonus offer. The best thing about brochures is you can use them to introduce promotional offers to a wider audience. A well-designed brochure is very effective at catching the attention of the audience.
When designed beautifully, a brochure also becomes a brand identifier of sorts. People start to recognize the unique colour/design of the brochure which keeps your brand in their mind. This sort of exposure is hard to achieve from, say, print media advertising.
Cheaper than print media – The coolest thing is brochures offer you all the above benefits at a dirt-cheap rate. Compared to highly expensive print media ads, these only require printing costs.
If you are still hesitant, you can always consider brochures as marketing collateral. They might have lost their popularity over digital marketing tools, but brochures are still a proven way to successfully promote a business.